About Justin Grossbard
Co-Founder and Role
Justin Grossbard co-founded Prop-Firms.com in 2014 with Noam Korbl and serves as the Strategic Head of Research. Leveraging his 20+ years of expertise in digital marketing and trading, Justin has helped transform Prop-Firms.com into a go-to platform for comparing prop trading firms. The site offers detailed insights on trading platforms, fees, profit splits, and other key factors that prop traders consider when choosing a firm.
Education
Justin holds a Bachelor of Commerce (Honours) and a Master’s in Marketing from Monash University. His comprehensive education in finance, economics, and marketing provides the foundation for his analytical approach to comparing prop trading and forex brokers. You can read more about Justin’s alumni story with Monash University for more information.
Digital Marketing and Entrepreneurial Ventures
Justin’s entrepreneurial journey includes the founding of Innovate Online, a digital marketing agency specializing in SEO and paid search. Under his leadership, Innovate Online has helped numerous Australian businesses, including ChefGood and The Hamper Emporium, scale their operations. His ability to simplify complex concepts and demystify industries like prop trading firms makes these sites valuable resources for online traders and consumers alike.
Justin is also the author of the book 5 Alternative Investments to Earn a Return Outside of Stocks and Bonds, which provides insights into diverse investment options beyond traditional markets. Justin’s book can be purchased via Amazon or Google Play.
Publications and Media Presence
Justin regularly contributes his expertise to several leading publications. His work has appeared in Forbes, Finance Magnates, Kiplinger, Entrepreneur, Scoop, and MoneyShow. Some of his notable articles include:
- Brave New World: AI-Generated Content and SEO Marketing – Forbes
- How to Pay Your International Freelancers – Kiplinger
- EUR/USD Pairing: September Could Be Bullish or Bearish – MONEYSHOW
- Why Forex Trading is Growing – 7News.com.au
For more of his work, you can also find articles on Medium and Muckrack.
Leadership in the Digital Space
As the CEO of Innovate Online, Justin leads a team of 25 professionals, providing digital marketing solutions for clients across industries. His ability to grow businesses through strategic online visibility efforts is well recognised, with successful partnerships and scaling initiatives for businesses such as Marley Spoon and Maggie Beer Holdings.
In 2019, Prop-Firms.com transitioned from a local Australian comparison site to a global platform, offering localized content for traders worldwide. This shift ensures that traders can find the most suitable prop trading firms based on region-specific regulations and trading needs.
Personal Life and Interests
Outside of his professional work, Justin is a passionate fan of AFL football, following his favorite team, the Bombers. He also enjoys military strategy films, whisky tastings, and spending time with his family, including his two cats, Bruno and Chloe.
To connect with Justin Grossbard, you can visit his LinkedIn, X, or Contact Us.